Advanced Digital Marketing Course (ADMC)
Welcome to the gateway of digital transformation – Aurafic Academy’s Complete Digital Marketing Course. In a world where digital presence is paramount, mastering the intricacies of online marketing isn’t just advantageous; it’s essential.
Our course is designed based on all-in-one principle. This power packed course provides you with inclusive training on basic to advanced level concepts so that you can gain thorough understanding of all-inclusive facets of digital marketing. This course is about diving headfirst into the dynamic world of digital marketing, equipping you with the skills, strategies, and confidence to thrive in today’s ever-evolving landscape.
Whether you’re a seasoned marketer aiming to enhance your expertise or a novice eager to explore the endless possibilities of digital marketing, our comprehensive curriculum caters to individuals of all levels. Join us on a journey of discovery, innovation, and unparalleled growth as we unlock the full potential of digital marketing together.
Key Features of ADMC
- Industry-recognised Certifications
- Up-to-date Course Curriculum
- Free Study Material and Templates
- Online Self Paced Videos and Live Classes
- Expert Led Instruction
- AI Powered Tools and Techniques including ChatGPT
- 60+ Online Digital Marketing Tools Free Access
Learning Outcomes
- Comprehensive understanding of digital marketing concepts, terminology, and strategies
- Mastery in utilising different digital marketing channels
- Efficiently plan, execute, and optimize digital marketing campaigns to achieve specific business objectives
- Learn to use digital analytics tools to track and analyse key performance metrics, and make data-driven decisions for better ROI
- Learn techniques to optimize website design, user experience and conversion paths to maximise quality leads
- Gain awareness of legal and ethical considerations related to digital marketing practices
- Become an expert in developing and implementing comprehensive digital marketing strategies using generative AI tools to achieve organisational goals
Eligibility Criteria for the ADMC Program
- Course can be availed by Students, Entrepreneurs, and Professionals
- One must need to have basic computer and Internet surfing skills
- One must have academic qualifications of SSC (10th) at least.
Some of the Premium Tools Covered:
- Canva
- Moz
- Semrush
- Google Keyword Planner
- Google Search Console / Bing Webmaster
- Ahref
- Meta Business Suite
- Buffer
- Google Trends
- Yoast SEO
- Pagespeed Insights
ADMC Course Highlights
- Skill Level: Basics + Advanced
- Training Mode: Videos / Live Online Sessions
- Language: Hindi/English
- No.of Hours: 2 Months
- Fees: INR 30,000 + 18% GST
- Batch Size: 4 – 5 Trainees / Batch
ADMC Course Curriculum
- Digital Marketing Landscape
- Website Plan & Structuring (WordPress)
- Google Algorithm Fundamentals
- Customer Behaviour Marketing
- Search Engine Optimisation (SEO)
- Performance Marketing
- Social Media Marketing
- Email Marketing & Automation
- Mobile Marketing
- Content Strategy
- Strategies for Online Advertising
- Analytics, ROI & Assessment
- Attractive Campaign Reporting
- AI, Automation & Emerging Technology
- Video Marketing
- Online Reputation Management
- Lead Generation & Management
- Blogging
- Creative Planning & Designing
- Freelancing
- Influencer Marketing
- Capstone Project
Optional:
- Ecommerce Listing
- B2B Marketing
- Vlogging
- Podcasting
- Affiliate Marketing
- Dropshipping
Interested to Learn Advanced Digital Marketing?
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Frequently Asked Questions
The full form of ADMC is Advanced Digital Marketing Course. ADMC is a holistic training program designed to provide in-depth knowledge and practical skills in the entire spectrum of digital marketing.
It is typically intended for individuals who don’t have any understanding of digital marketing concepts and want to start from scratch and gain expertise in basic to advanced level of digital marketing strategies.
Here are some key topics that are covered in an premium digital marketing course:
Advanced SEO (Search Engine Optimisation): The course covers the advanced SEO techniques, including technical SEO, advanced keyword research, on-page and off-page optimisation strategies, backlink analysis, and SEO auditing.
Pay-Per-Click (PPC) Advertising: The advanced concepts and strategies for running PPC campaigns on platforms like Google Ads, including advanced keyword research, bid management, ad copy optimisation, ad extensions, remarketing, and campaign optimization techniques are included in the course.
Social Media Marketing: The course also explore advanced social media marketing strategies, including advanced audience targeting, social media analytics and measurement, influencer marketing, social media advertising, and content strategy for social platforms.
Email Marketing Automation: Advanced email marketing concepts and techniques such as segmenting email lists, creating personalised email campaigns, implementing marketing automation workflows, A/B testing, and measuring email marketing performance are covered in this course.
Content Marketing Strategies: The course focusses on advanced content marketing strategies, including content ideation and planning, content distribution and promotion, content optimisation for search engines, advanced content analytics, and measuring content marketing ROI.
Conversion Rate Optimisation (CRO): The course covers advanced techniques to optimize website conversion rates, including A/B testing, user experience (UX) optimisation, landing page optimisation, persuasive copywriting, and web analytics analysis for conversion optimisation.
Analytics and Data-driven Marketing: The course provides advanced training in using analytics tools like Google Analytics, data analysis and interpretation, data-driven decision-making, setting up custom reports and dashboards, and deriving insights to optimize marketing campaigns.
Mobile Marketing: The course also have training on advanced mobile marketing strategies, including mobile advertising, mobile app marketing, location-based marketing, mobile user experience optimization, and mobile analytics.
These are just some of the topics that we cover in premium digital marketing course. The specific content and curriculum you may check in the curriculum section above. It’s advisable to review the course syllabus and curriculum to understand the specific topics covered.
Aurafic Academy offers you PDMC training, in which we cover the basic to advanced concepts of digital marketing. This course is delivered in offline mode only, though we are planning to launch the online version of the course soon. You can join our full-time premium digital marketing course to get the live training from our expert trainers, and they will guide you step-by-step and tell you how to plan and execute digital marketing strategies for various business goals and objectives.
The salary range for digital marketing jobs in India varies depending on several factors such as job role, level of experience, industry, location, and the size of the company. Here is a general overview of the salary ranges for different digital marketing positions in India:
Digital Marketing Executive/Associate: Entry-level positions typically have a salary range of ₹200,000 to ₹500,000 per year. With a few years of experience, the salary can increase to ₹500,000 to ₹800,000 or more.
Digital Marketing Specialist/Manager: The salary for digital marketing specialists or managers in India typically ranges from ₹500,000 to ₹1,500,000 per year. However, salaries can vary based on experience, industry, company size, and location.
Digital Marketing Strategist/Consultant: More experienced professionals in strategic roles may earn salaries ranging from ₹800,000 to ₹2,500,000 per year or more. These positions often involve developing and implementing comprehensive digital marketing strategies for companies.
Digital Marketing Head/Director: Senior-level positions such as digital marketing heads or directors can have salaries ranging from ₹1,500,000 to ₹5,000,000 per year or more. These positions are usually found in larger organizations or digital marketing agencies.
It’s important to note that these salary ranges are approximate and can vary based on individual circumstances, industry demand, and the candidate’s skills and expertise. Additionally, salaries may also be influenced by factors such as the candidate’s track record, performance, and the company’s budget.
It is advisable to research specific job listings, consult industry salary surveys, and consider market trends to get a more accurate understanding of the salary range for digital marketing jobs in India. Additionally, it’s worth noting that salaries can vary significantly based on the city or region in India, with metropolitan areas often offering higher salary levels compared to smaller towns or cities.
Yes, digital marketing is definitely worth it for businesses of all sizes and industries. Here are some reasons why digital marketing is considered valuable:
Wide Reach: Digital marketing allows businesses to reach a global audience. With the increasing number of internet users and the popularity of social media, businesses can connect with potential customers worldwide, expanding their reach beyond traditional geographical boundaries.
Targeted Audience: Digital marketing offers advanced targeting options, allowing businesses to reach specific audiences based on demographics, interests, behaviors, and more. This precise targeting ensures that marketing efforts are directed towards the most relevant and potential customers, increasing the chances of conversions and maximizing return on investment (ROI).
Cost-Effective: Compared to traditional marketing channels, digital marketing often offers a more cost-effective solution. Digital advertising platforms like Google Ads and social media platforms provide options to set a budget and pay only when someone clicks on an ad (PPC), helping businesses optimize their ad spend and control costs.
Measurable Results: One of the significant advantages of digital marketing is the ability to track and measure results. Various analytics tools are available to monitor the performance of marketing campaigns, track website traffic, measure conversions, and evaluate the return on investment. This data-driven approach enables businesses to make informed decisions, optimize campaigns, and achieve better results over time.
Flexibility and Scalability: Digital marketing offers flexibility in terms of ad formats, platforms, and budget allocation. It allows businesses to experiment with different strategies, target specific segments, and make adjustments in real-time based on performance. Digital marketing campaigns can be scaled up or down as needed, making it suitable for businesses of all sizes and budgets.
Enhanced Engagement and Interactivity: Digital marketing provides opportunities for businesses to engage and interact with their target audience through various channels such as social media, email marketing, content marketing, and interactive website experiences. This engagement helps build brand awareness, customer loyalty, and fosters meaningful relationships with customers.
Integration with Other Channels: Digital marketing can complement and integrate with other marketing channels. It can support traditional advertising efforts, such as print, television, or radio, by driving traffic to specific landing pages or tracking the effectiveness of offline campaigns. This integration allows for a cohesive and multi-channel marketing approach.
It’s important to note that digital marketing requires continuous effort, monitoring, and optimization to be effective. It’s not a one-time solution, but a long-term strategy that requires staying up-to-date with industry trends and evolving consumer behaviors.
Ultimately, the value of digital marketing depends on the specific goals, target audience, and resources of a business. Conducting thorough research, understanding the target market, and developing a well-thought-out digital marketing strategy can help businesses leverage the potential benefits of digital marketing and achieve their objectives.
Yes, we do provide 100% placement assistance after the course so that you can land a high-paying job and realise your dreams of becoming a marketer.
There are no specific requirements to be eligible for the premium digital marketing course. ADMC training program is open to individuals from diverse backgrounds, and there are usually no strict educational prerequisites. Here are some common eligibility criteria for digital marketing training:
Educational Background: The program is open to individuals with various educational qualifications, including high school graduates, college students, and working professionals.
Basic Computer Skills: This course requires participants to have basic computer skills and familiarity with internet usage. This includes tasks such as using a web browser, navigating websites, and using basic software applications.
English Proficiency: Since digital marketing involves a significant amount of written and verbal communication in English, a basic level of English proficiency is preferred for effective participation in training programs.
Passion and Interest: A genuine interest in digital marketing and a passion for learning and exploring new marketing strategies is an important eligibility factor. Having a strong desire to understand digital marketing concepts, trends, and tools can contribute to a more fruitful learning experience.
- Candidate should be at least 12th pass
Digital marketing can be used in various contexts and platforms to promote products, services, brands, or causes. Here are some common areas where digital marketing is used:
Search Engine Marketing (SEM): Digital marketing is used on search engines like Google, Bing, and Yahoo through paid search advertising (PPC) and search engine optimization (SEO). Businesses can bid on keywords or optimize their website to appear in search engine results, driving targeted traffic to their websites.
Social Media Marketing: Digital marketing is utilized on popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Businesses can create and promote content, run targeted ads, engage with their audience, and build brand awareness through social media channels.
Content Marketing: Digital marketing is employed in content marketing strategies to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. Content can be in the form of blog posts, articles, videos, infographics, podcasts, and more.
Email Marketing: Digital marketing is used in email marketing campaigns to communicate directly with customers or potential customers via email. Businesses can send newsletters, promotional offers, updates, and personalized messages to build relationships and drive conversions.
Display Advertising: Digital marketing is employed in display advertising, where businesses can place banner ads, text ads, or multimedia ads on websites within ad networks. Display ads can be targeted based on user demographics, interests, or browsing behavior.
Mobile Marketing: With the increasing use of smartphones and mobile devices, digital marketing is used to reach users on mobile platforms. Mobile marketing can include mobile apps, mobile advertising, mobile-friendly websites, and location-based marketing.
Influencer Marketing: Digital marketing is utilized in influencer marketing campaigns, where businesses collaborate with influential individuals or social media personalities to promote their products or services to their followers.
Affiliate Marketing: Digital marketing is used in affiliate marketing programs, where businesses partner with affiliates who promote their products or services in exchange for a commission on sales or leads generated.
E-commerce Marketing: Digital marketing plays a vital role in promoting and selling products or services on e-commerce platforms like Amazon, eBay, Shopify, and others. Businesses can use digital marketing strategies to optimize product listings, run targeted ads, and drive sales.
These are just a few examples of where digital marketing is used. The beauty of digital marketing lies in its versatility and adaptability, allowing businesses to tailor their strategies to specific platforms, target audiences, and business objectives. The choice of digital marketing channels and tactics depends on the target audience, industry, budget, and marketing goals of the business.