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Email Marketing Course

Email Marketing Course

In today’s digital landscape, email marketing remains one of the most powerful and effective tools for businesses to connect with their audience, nurture leads, and drive conversions. Our Email Marketing Course is designed to equip you with the knowledge and skills needed to harness the full potential of email marketing and achieve your marketing goals.

Throughout this course, you’ll dive deep into the fundamentals of email marketing, exploring topics such as building an engaged subscriber list, crafting compelling email campaigns, optimizing for deliverability and open rates, and measuring performance metrics. Led by industry experts, you’ll gain practical insights and actionable strategies that you can immediately apply to your email marketing efforts.

Whether you’re looking to launch a career in digital marketing, enhance your business’s online presence, or drive measurable results for your organization, our Email Marketing Course provides the essential tools and expertise to succeed in today’s competitive marketplace. Join us on this journey to master the art and science of email marketing and take your marketing efforts to the next level.

Key Features of Email Course

  • Expert-Led Instruction
  • This course covers the entire spectrum of email marketing.
  • Hands-On Learning
  • Customised Learning Paths
  • Industry-Standard Tools

Learning Outcomes

  • Comprehensive Understanding of Email Marketing.
  • Effective Email List Building
  • Crafting Compelling Email Campaigns
  • Advanced Segmentation and Personalization
  • Automated Email Workflows
  • Optimizing Email Deliverability and Open Rates
  • Measurement and Analytics
  • Integration with Other Marketing Channels

Eligibility Criteria for the Email Course

  • Language Proficiency: Since email marketing courses often involve reading, writing, and communicating in an English language , proficiency in the language required. 

  • Computer Literacy: Basic computer skills are necessary for online email marketing course. 

  • Interest and Motivation: Have a genuine interest in marketing, digital communications, or email marketing specifically, as well as a strong motivation to learn and succeed in the field

Some of the Premium Tools Covered

  1. Mailchimp
  2. AI Email Tools
  3.  Canva
  4. Drip
  5. Sumo
  6. Google Analytics

Email Course Highlights

  • Skill Level:                 Basics + Advanced
  • Mode of Training:    Videos / Live Online Sessions
  • Language:                 Hindi / English
  • No.of Hours:             4 Weeks
  • Fees:                          INR 10,000+18% GST
  • Batch Size:                4 – 5 Trainees / Batch

Email Course Curriculum

  • Introduction to Email Marketing
  • Building an Email List
  • Crafting Effective Email Campaigns
  • Email Automation and Sequences
  • Segmentation and Personalisation
  • Email Deliverability and Compliance
  • Measuring Email Marketing Performance
  • Integrating Email Marketing with Other Channels
  • Advanced Email Marketing Strategies
  • Email Marketing Campaign Planning and Execution
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Frequently Asked Questions

Email marketing is a digital marketing strategy that involves sending commercial messages, typically in the form of emails, to a targeted group of recipients with the aim of promoting products, services, or engaging with customers. It is one of the most effective and widely joined module in advanced digital marketing course due to its ability to deliver personalised and timely messages directly to the inbox of the recipient.

Email marketing is crucial for businesses as it provides a direct and cost-effective way to communicate with their audience, delivering personalized messages tailored to individual preferences and behaviors. By targeting specific segments and utilizing automation, businesses can nurture leads, increase customer engagement, drive sales, and achieve a high return on investment (ROI). With robust tracking and analytics, email marketing allows businesses to measure campaign performance in real-time, optimize strategies for better results, and ultimately build long-lasting relationships with customers, enhancing brand loyalty and driving business growth.

An email marketing course equips you with a range of skills that are essential for effectively planning, executing, and optimising email marketing campaigns. Here are some specific skills you gain from an email marketing course:

  1. Email Campaign Planning: Learn how to develop effective email marketing strategies, set campaign goals and objectives, and define target audiences based on segmentation and personalization techniques.

  2. Email Design and Copywriting: Gain proficiency in designing visually appealing and mobile-responsive email templates, writing compelling copy that drives engagement and conversions, and optimizing emails for deliverability and open rates.

  3. List Building and Management: Understand best practices for building and growing email subscriber lists organically, creating lead magnets and opt-in forms, and implementing strategies for list segmentation, hygiene, and compliance.

  4. Automation and Workflow Setup: Learn how to set up and manage email automation workflows, including welcome sequences, abandoned cart reminders, drip campaigns, and re-engagement series, using email marketing automation platforms.

  5. A/B Testing and Optimization: Acquire knowledge of A/B testing methodologies and techniques to experiment with different elements of email campaigns, such as subject lines, content, CTAs, and timing, and optimize campaign performance based on data-driven insights.

  6. Email Deliverability and Compliance: Understand the factors affecting email deliverability, including sender reputation, authentication protocols, and spam filters, and learn how to ensure compliance with email marketing regulations such as CAN-SPAM and GDPR.

  7. Analytics and Reporting: Learn how to track and measure key email marketing metrics, including open rates, click-through rates, conversion rates, and revenue generated, and interpret analytics data to evaluate campaign performance and identify areas for improvement.

  8. Integration with Other Marketing Channels: Explore strategies for integrating email marketing with other digital marketing channels, such as social media, content marketing, and paid advertising, to create cohesive multi-channel marketing campaigns.

  9. Customer Relationship Management (CRM): Understand the role of CRM systems in email marketing, learn how to leverage customer data and insights to personalize email content and tailor communication based on the customer lifecycle stage.

  10. Comprehensive Tool Proficiency: Gain hands-on experience with popular email marketing platforms such as Mailchimp, Constant Contact, HubSpot, or ActiveCampaign, and learn how to navigate their features, functionalities, and best practices for campaign management.

By acquiring these skills through an email marketing course offered by Aurafic Academy, you’ll be well-equipped to create and execute effective email marketing strategies, drive engagement and conversions, and contribute to the success of marketing campaigns in any industry or organisation.

Aurafic Academy offers you Email training in two ways. You can enrol yourself either in our short Email marketing course where you get convenience of taking lectures through videos any time at any place without compromising with your current schedule or the full time Advanced Email Marketing course where you get live lectures from our expert trainers and they will guide you step-by-step and tell you how to strategise Email campaigns and drive maximum results out of your audience lists. 

Aurafic Academy offers you Email marketing course, where you learn to utilise a variety of platforms and tools that are commonly used in the industry to plan, execute, and optimize email marketing campaigns. Here are some of the platforms and tools that may be covered in an email marketing course:

  1. Email Marketing Platforms

  2. Marketing Automation Tools

  3. Analytics and Reporting Tools

  4. Design and Content Creation Tools

  5. List Building and Lead Generation Tools

  6. Email Deliverability and Testing Tools

These are just a few examples of the platforms and tools that are used in an email marketing course. Depending on the industry requirements and business offerings, additional platforms and tools may be introduced to provide trainees with a comprehensive understanding of email marketing practices and strategies.

At Aurafic Academy, the Email marketing course offers advanced Email strategies and optimisation techniques. Our Email course is designed to provide in-depth knowledge of strategies and optimization techniques. Here are some advanced topics that are covered in our well-rounded Email marketing course:

  • Behavioral Targeting and Segmentation

  • Dynamic Content and Personalization

  • Advanced Automation Workflows

  • Predictive Analytics and Machine Learning

  • Email Deliverability Optimization

  • Multichannel Integration

  • Advanced Testing and Optimization

  • Data-driven Decision Making

  • Compliance and Regulatory Considerations

  • Advanced Email Design and Development

It is advisable that you review the curriculum or syllabus of our Email marketing course before enrolling.

There are multiple advanced level techniques that you learn in the course. Additionally, we offer practical hands-on experience, case studies, and real-world projects to apply the advanced strategies and optimisation techniques in a practical context.

The salary range for email marketing jobs in India vary depending on factors such as location, level of experience, industry, and the size of the company. Here’s a general overview of the salary range for different roles within email marketing in India:

  1. Email Marketing Specialist/Executive:

    • Entry-level email marketing specialists or executives can expect a salary ranging from ₹2.5 lakh to ₹5 lakh per annum.
    • Mid-level email marketing specialists with a few years of experience may earn between ₹5 lakh to ₹10 lakh per annum.
    • Senior email marketing specialists or executives with significant experience and expertise can earn upwards of ₹10 lakh to ₹15 lakh or more per annum.

  2. Email Marketing Manager:

    • Entry-level email marketing managers typically earn between ₹5 lakh to ₹10 lakh per annum.
    • Mid-level email marketing managers with several years of experience can expect a salary range of ₹10 lakh to ₹15 lakh per annum.
    • Senior email marketing managers or directors may earn salaries ranging from ₹15 lakh to ₹25 lakh or more per annum.

  3. Email Marketing Strategist:

    • Entry-level email marketing strategists may earn between ₹5 lakh to ₹8 lakh per annum.
    • Mid-level email marketing strategists with experience can expect a salary range of ₹8 lakh to ₹12 lakh per annum.
    • Senior email marketing strategists or consultants can earn upwards of ₹12 lakh to ₹20 lakh or more per annum.

  4. Email Marketing Analyst:

    • Entry-level email marketing analysts can earn salaries ranging from ₹3 lakh to ₹6 lakh per annum.
    • Mid-level email marketing analysts with experience may earn between ₹6 lakh to ₹10 lakh per annum.
    • Senior email marketing analysts or data scientists can earn upwards of ₹10 lakh to ₹15 lakh or more per annum.

  5. Email Marketing Director/Head:

    • Email marketing directors or heads typically have significant experience and expertise and can earn salaries ranging from ₹20 lakh to ₹40 lakh or more per annum, depending on the size and scope of the organization.

Yes, we do provide 100% placement assistance after the course so that you can land a high-paying job and realise your dreams of becoming a marketer.

There are no specific requirements to be eligible for the Email marketing course. Our course is open to individuals who want to excel in the field of Email marketing. Here are some common eligibility criteria you have to meet:

  1. Basic Computer Skills: Since Email marketing courses are typically offered online, having familiarity with internet and computer is must. 
  2. Should have your own laptop with a good configuration so that you can practise all the concepts that will be taught during the training sessions.
  3. Candidate should be at least 12th pass

Email marketing is a versatile topic that is used in various contexts and industries to achieve different marketing objectives. Here are some common applications of email marketing across different sectors:

  1. E-commerce: E-commerce businesses use email marketing to promote products, announce sales and discounts, and recover abandoned carts. They also send transactional emails such as order confirmations, shipping notifications, and delivery updates to keep customers informed.

  2. Retail: Brick-and-mortar retailers use email marketing to drive foot traffic to their stores, announce new arrivals, and promote seasonal promotions and events. They also send personalized offers and rewards to loyalty program members to encourage repeat purchases.

  3. Hospitality and Travel: Hotels, airlines, and travel agencies use email marketing to promote travel deals, vacation packages, and destination highlights. They also send booking confirmations, travel itineraries, and post-stay follow-up emails to enhance the customer experience.

  4. Technology and SaaS: Technology companies and software as a service (SaaS) providers use email marketing to onboard new users, deliver product updates, and nurture leads through the sales funnel. They also send educational content and resources to help users get the most out of their products.

  5. Education: Educational institutions use email marketing to recruit students, share campus news and events, and send application deadlines and admissions information. They also send alumni newsletters and fundraising appeals to engage with former students and donors.

  6. Finance and Banking: Banks, credit unions, and financial institutions use email marketing to promote financial products and services such as savings accounts, credit cards, and loans. They also send account statements, transaction alerts, and personalized financial advice to customers.

  7. Healthcare and Wellness: Healthcare providers, fitness centers, and wellness brands use email marketing to educate patients and clients about health topics, send appointment reminders, and promote wellness programs and services. They also send newsletters and health tips to subscribers to build trust and credibility.

  8. Nonprofit Organizations: Nonprofits and charitable organizations use email marketing to raise awareness about social causes, solicit donations and volunteer support, and share success stories and impact reports. They also send fundraising appeals and event invitations to engage with supporters and donors.

Overall, email marketing is a versatile tool that can be used by businesses and organizations of all sizes and industries to communicate with their audience, drive engagement and conversions, and build lasting relationships. Its effectiveness and efficiency make it an essential component of any comprehensive marketing strategy.

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