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Social Media Marketing (SMM) Course

Welcome to the exciting world of Social Media Marketing! Premium Social Media Marketing course at Aurafic Academy is designed to provide you with a comprehensive understanding of the strategies and techniques involved in leveraging social media platforms to promote products, services, and brands effectively. Social media has become an integral part of modern marketing, offering unparalleled opportunities to connect with target audiences, build brand awareness, and drive business growth.

Key Features of SMM Course

  • Live industry-based projects
  • Learn popular tools such as Hootsuite, Buffer, Sprout Social etc.
  • Gain detailed insights on performance of social media campaigns
  • Get holistic training on planning, structuring and promoting a brand on social media platforms
  • Industry-specific course curriculum

Learning Outcomes

  • Greater understanding of Social Media Landscape
  • Strategic Content Creation and Curation
  • Community Engagement and Management
  • Social Media Ad Campaigns Planning & Implementation
  • Social Media Tools Mastery

Eligibility Criteria for the SMM Course

  • Course can be availed by Students, Entrepreneurs, Homemakers, Business Owners, and Professionals
  • One must need to have basic computer and Internet surfing skills
  • One must have academic qualifications of SSC (10th) at least.

Some of the Premium Tools Covered

  • Buffer
  • Canva
  • Google Analytics
  • Brandwatch
  • Hootsuite Insights
  • Sprout Social
  • TweetDeck
  • Meta Business Suite

SMM Course Highlights

  • Skill Level:                 Basics + Advanced
  • Mode of Training:    Videos / Live Online Sessions
  • Language:                 Hindi / English
  • No.of Hours:             4 Weeks
  • Fees:                          INR 10,000+18% GST
  • Batch Size:                4 – 5 Trainees / Batch

SMM Course Curriculum

  1. Introduction to Social Media Marketing
  2. Setting Objectives and Goals
  3. Target Audience and Persona Development
  4. Social Media Platforms and Channels
  5. Content Strategy and Creation
  6. Social Media Advertising
  7. Community Engagement and Management
  8. Analytics and Measurement
  9. Social Media Trends and Future Outlook
  10. Social Media Campaign Implementation
  11. Assessment and Certification
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Frequently Asked Questions

Social Media Marketing (SMM) is a digital marketing strategy that involves leveraging social media platforms to connect with a target audience, build brand awareness, drive website traffic, and achieve marketing and business goals. It encompasses a range of activities, including creating and sharing content, engaging with users, running paid advertising campaigns, and analyzing performance metrics.

Social Media Marketing is integral to a comprehensive digital marketing strategy, offering businesses a powerful means to connect with their audience, build brand loyalty, and achieve marketing objectives in an increasingly digital and social landscape.

In a Social Media Marketing (SMM) course, students learn a wide range of topics that cover the fundamentals and advanced strategies of leveraging social media platforms for marketing purposes. Here is a comprehensive list of what students learn in SMM course:

  1. Introduction to Social Media Marketing
  2. Setting Objectives and Goals
  3. Target Audience and Persona Development
  4. Social Media Platforms and Channels
  5. Content Strategy and Creation
  6. Social Media Advertising
  7. Community Engagement and Management
  8. Analytics and Measurement
  9. Social Media Trends and Future Outlook
  10. Social Media Campaign Implementation

There are no specific requirements to be eligible for the Social Media marketing course. Our course is open to individuals who want to excel in the field of social media marketing. Here are some common eligibility criteria you have to meet:

  1. Basic Computer Skills: Since Social media marketing courses are typically offered online, having familiarity with internet and computer is must. 
  2. Should have your own laptop with a good configuration so that you can practise all the concepts that will be taught during the training sessions.
  3. Candidate should be at least 12th pass

Generally, Social media marketing course is completed in 4 weeks but due to the varying learning pace of students, this course has been made self-paced means students can progress through the material at their own speed. The duration of this course depends on the individual’s pace of learning. 

Yes, the social media marketing course includes practical exercises, case studies, and projects to apply the learned concepts.

Yes, the course offers an industry-recognized certification, which is valuable for professional development and showcasing skills to potential employers.

At Aurafic Academy, we ensure that the course content is relevant and reflects the latest trends and practices in Social Media Marketing.

Yes, pursuing a Social Media Marketing (SMM) course from Aurafic Academy can be highly beneficial for starting a career in social media marketing. Here’s how:

  1. Skill Development: SMM course is designed to equip students with the knowledge and skills needed to navigate the dynamic field of social media marketing. This includes understanding various platforms, developing content strategies, using analytics tools, and implementing effective advertising campaigns.

  2. Industry-Relevant Knowledge: The curriculum of SMM course covers industry trends, best practices, and the latest tools used in the field. This knowledge is invaluable for someone looking to enter the social media marketing profession.

  3. Practical Experience: SMM courses includes hands-on projects, case studies, and practical exercises that allow students to apply what they’ve learned in real-world scenarios. This practical experience boost confidence and provides tangible examples to showcase in job applications.

  4. Networking Opportunities: SMM course offers networking opportunities with industry professionals, guest speakers, and fellow participants. Building connections within the industry open doors to potential job opportunities and collaborations.

  5. Portfolio Development: Completing an SMM course gives you the chance to build a portfolio of your work, showcasing the campaigns you’ve created, strategies you’ve implemented, and results you’ve achieved. This portfolio can be valuable when applying for social media marketing positions.

  6. Certification: SMM course provides a industry-recognized certification upon completion. This certification serves as a credential that demonstrates your proficiency in social media marketing concepts and practices. It can be an asset when seeking employment and can enhance your resume.

  7. Career Guidance: SMM course offers career guidance, including job placement assistance, resume building, and interview preparation. This support particularly helpful for those transitioning into a new career field.

  8. Understanding the Job Market: SMM course provides insights into the current job market for social media marketing professionals. Understanding the demand for specific skills and roles can help you tailor your career strategy.

It’s important to note that while a course provides a strong foundation, practical application and continuous learning is crucial for success in social media marketing. Consider complementing your coursework with hands-on projects, internships, and staying updated on industry trends through self-directed learning.

In India, the salary range for Social Media Marketing jobs vary based on several factors, including the level of experience, location, industry, and the size of the company. It’s important to note that salary information is subject to change.

Here is a general overview of the salary range for Social Media Marketing roles in India:

  1. Entry-Level (0-2 years of experience):

    • The salary for entry-level positions in Social Media Marketing may range from ₹2.5 lakhs to ₹5 lakhs per annum.

  2. Mid-Level (2-5 years of experience):

    • Mid-level professionals with a few years of experience may earn salaries in the range of ₹5 lakhs to ₹10 lakhs per annum.

  3. Senior-Level (5+ years of experience):

    • Senior-level or managerial roles in Social Media Marketing may have salaries starting from ₹10 lakhs and can go well beyond ₹20 lakhs per annum, depending on the organization and responsibilities.

It’s crucial to consider additional factors that can influence salary, such as the specific skills and expertise of the individual, the industry vertical, and the geographic location. Salaries may vary between metropolitan cities and smaller towns.

Moreover, the digital marketing field is dynamic, and roles within Social Media Marketing can encompass various responsibilities, including content creation, community management, social media advertising, and analytics. Professionals with specialized skills or expertise in emerging trends may command higher salaries.

Yes, we do provide 100% placement assistance after the course so that you can land a high-paying job and realise your dreams of becoming a marketer.

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