Frequently Asked Questions (FAQs)

At Aurafic Academy, we’re committed to providing you with the best resources and support to help you excel in the dynamic field of digital marketing. Whether you’re a beginner eager to kickstart your career or a seasoned professional looking to enhance your skills, our FAQ page is designed to address all your queries and concerns.

Here, you’ll find answers to common questions about our digital marketing courses, curriculum, instructors, certifications, and much more. We understand that choosing the right educational path can be overwhelming, which is why we’ve compiled this comprehensive guide to assist you every step of the way.

Digital Marketing is the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It involves various online strategies such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and more.

In today’s digital age, consumers are online, and businesses need to meet them there. Digital Marketing provides a cost-effective way to reach a targeted audience, increase brand visibility, and drive business growth.

The salary level of digital marketing professionals in India varies significantly based on several factors such as experience, skill set, location, company size, and industry demand. As of recent trends, the salary range for digital marketing roles in India typically spans from around ₹3,00,000 to ₹15,00,000 or more per annum.

Entry-level positions like Digital Marketing Executives or Associates might start at lower salaries ranging from ₹3,00,000 to ₹5,00,000 per annum. With a few years of experience, individuals can progress to mid-level roles such as Digital Marketing Managers or Specialists, where salaries typically range from ₹6,00,000 to ₹10,00,000 per annum.

Senior-level positions such as Digital Marketing Directors or Heads of Digital Marketing could command salaries upwards of ₹15,00,000 per annum or more, especially in established companies or high-demand sectors.

However, it’s essential to note that these figures are approximate and vary based on factors like the specific responsibilities of the role, the reputation of the employer, the candidate’s skills and certifications, and the prevailing economic conditions. Moreover, the digital marketing landscape is dynamic, with emerging trends and technologies influencing demand and compensation levels. Therefore, individuals interested in pursuing a career in digital marketing should stay updated on industry trends and continuously up-skill to remain competitive in the job market.

Digital marketing encompasses a broad range of strategies and techniques used to promote products, services, or brands using digital channels. Here are some of the key types of digital marketing:

  1. Search Engine Optimization (SEO): SEO focuses on optimizing a website’s content, structure, and other factors to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to the website by ranking higher for relevant search queries.

  2. Search Engine Marketing (SEM): SEM involves paid advertising on search engines like Google. This typically includes pay-per-click (PPC) campaigns where advertisers bid on keywords to display ads in search results. The most common platform for SEM is Google Ads.

  3. Social Media Marketing (SMM): SMM involves promoting products or services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It includes creating and sharing content, engaging with followers, and running paid advertising campaigns to reach target audiences.

  4. Content Marketing: Content marketing focuses on creating valuable, relevant, and consistent content to attract and retain a target audience. This content can take various forms, including blog posts, articles, videos, infographics, ebooks, and more. The goal is to provide value to users while subtly promoting products or services.

  5. Email Marketing: Email marketing involves sending targeted messages to a list of subscribers via email. These messages can include promotional offers, product updates, newsletters, and other relevant content. Email marketing is a powerful tool for nurturing leads, building relationships with customers, and driving sales.

  6. Influencer Marketing: Influencer marketing involves collaborating with individuals who have a strong influence and following on social media platforms. Brands partner with influencers to promote their products or services to their audience in an authentic and engaging way.

  7. Affiliate Marketing: Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (publishers or influencers) for driving traffic or sales to their website through the affiliate’s marketing efforts. Affiliates earn a commission for each sale or action generated through their unique affiliate link.

  8. Display Advertising: Display advertising involves placing banner ads or other visual ads on websites, mobile apps, or social media platforms to reach target audiences. These ads can be targeted based on demographics, interests, or browsing behavior to increase their effectiveness.

  9. Video Marketing: Video marketing involves creating and sharing videos to promote products, services, or brands. Platforms like YouTube, TikTok, and Instagram are popular for hosting video content, which can range from product demonstrations and tutorials to storytelling and behind-the-scenes footage.

  10. Mobile Marketing: Mobile marketing focuses on reaching and engaging users on mobile devices such as smartphones and tablets. This includes mobile-optimized websites, mobile apps, SMS marketing, and location-based marketing techniques.

These are just some of the key types of digital marketing, and businesses often use a combination of strategies to achieve their marketing goals effectively. The digital marketing landscape continues to evolve with advancements in technology and changes in consumer behavior, so staying updated with the latest trends and techniques is crucial for success in this dynamic field.

At Aurafic Academy, if you enrol for the digital marketing course then you learn a range of skills including social media marketing, SEO marketing, Pay-per-click marketing, content creation, website designing, email marketing, analytics, video marketing, e-commerce marketing, graphics designing and the use of various digital marketing tools.

No, coding knowledge is not usually required for Digital Marketing. However, having a basic understanding of HTML, CSS, and some technical aspects can be beneficial in certain areas like website optimization.

Digital marketing offers a wide range of career opportunities:

  1. Digital Marketing Specialist/Manager

  2. Search Engine Optimisation (SEO) Specialist

  3. Social Media Manager

  4. Content Marketing Specialist

  5. PPC Specialist/Manager

  6. Email Marketing Specialist

  7. Analytics Manager 

  8. Digital Marketing Consultant

  9. E-commerce Specialist

  10. Digital Marketing Analyst

These are just a few examples of career opportunities in digital marketing. 

The prerequisites for enrolling in a digital marketing course:

  1. Educational Background: Minimum 12th pass

  2. Basic Computer Skills: Candidate should have basic computer skills and his familiarity with computers, browsing the internet, and basic software applications is sufficient to start with digital marketing.

  3. English Proficiency: Good command of the language is important for understanding the course materials and actively participating in discussions.

  4. Motivation and Interest: A strong motivation and genuine interest in digital marketing are key prerequisites. 

  5. Technical Aptitude: Basic understanding of concepts like websites, social media platforms, and online analytics.

  6. Learning Mindset: Digital marketing is a dynamic field, and it requires a continuous learning mindset. 


While a degree can be beneficial, it’s not mandatory in the field of Digital Marketing. Practical skills, hands-on experience, and a strong portfolio can be equally or more important to employers.

Yes, you can typically pursue a digital marketing course alongside your current job or studies. Many digital marketing courses are designed to be flexible and offer options that accommodate various schedules and learning preferences. Here are a few ways you can pursue a digital marketing course while managing other commitments:

  1. Part-Time or Evening Classes

  2. Online Learning

  3. Blended Learning

  4. Self-Paced Learning

  5. Weekend Intensive Programs

  6. Prioritise Time Management

  7. Communicate with Employers or Educators

You should be minimum senior secondary pass means till 12th Standard. Also applicable for under-graduates, graduates, post-graduate, freelancers, entrepreneurs, home makers & working professionals. Basic proficiency in Computer & Internet is must needed skills for everyone who want to pursue his/her career in digital marketing.

Our courses come with fliexible batch schedules. Adjustable classes from 10am-6pm on weekdays (Monday – Friday) | Morning Classes from 10am-2pm on weekend (Saturday)

Anyone who falls under given categories is eligible to join digital marketing course at Aurafic Academy:

Working professionals
Startup/SME business owners
Career Aspirants

All of our students get opportunities to work on live projects to gain the real dynamics of the topics.

Yes, we provide back up sessions in case you miss any of your lectures during the training. 

Yes, there is an option of carry forwarding where you can resume attending the course from the point you have left off

The curriculum of our courses are designed after collecting the inputs from various industry experts to ensure that the students are trained only on the relevant topics and become ready to cater the services in industry.

All the students are provided with course completion certificate recognized by Aurafic Academy after successfully attempting the assessment test conducted at the end of the course.

Yes, you’ll get study material in the form of ebooks, docs and pdfs for free

Yes, there is a provision of 1 hour demo session before you enrol in the course

Staying updated in Digital Marketing is crucial. Follow Aurafic Academy’s Blog, industry blogs, attend webinars, participate in online communities, and continuously engage in learning through courses or certifications.

Digital marketing involves various tools, such as Google Analytics, SEMrush, Hootsuite, and others. At Aurafic Academy, you will get 60+ tools (free and paid) to work on and gain first-hand experience managing them for effective campaigns.

Interested to Learn Digital Marketing?

Get in touch and take a free demo session

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