PPC Marketing Course
PPC marketing course is designed to provide comprehensive training on Google Adwords. This power-packed course will provide you with learning on different sets of ads that can be run to promote business and offerings.
At Aurafic Academy, you learn step-by-step, how to set the different types of ad campaigns with the right targeting, budget, content and also understand, how to optimize those ads on various parameters.
Under the course, we cover training on basics to advanced level concepts so that you can get a thorough understanding of all-inclusive facets of PPC marketing.
Key Features of PPC Course
- Learn about Search, Display, Mobile, App, Shopping, Video Ads.
- These courses cover the entire spectrum of online advertising.
- You learn how to add product/services on Google merchant centre and then fetch the information from there into the Ad account.
- Optimising campaigns to get maximum conversion and higher RoI.
Learning Outcomes
- Better understanding of the Ad Campaigns.
- Skills in professional ad structuring, product management, targeting and remarketing
- Expertise on how to write a successful ad copy
- Greater insights on how to do A/B or split testing with different ads
- Understanding on analysis of ad performance
- Proficiency in using ad-scripts to semi automate the ad campaigns
- Better management of product and services on merchant centre
Eligibility Criteria for the PPC Course
- Course can be availed by Students, Entrepreneurs, and Professionals
- One must need to have basic computer and Internet surfing skills
- One must have academic qualifications of SSC (10th) atleast.
Some of the Premium Tools Covered
- Google AdWords
- Keyword Planner
- SEMRush
- GTM
- Google Analytics
- AI Tools
PPC Course Highlights
- Skill Level: Basics + Advanced
- Mode of Training: Videos / Live Online Sessions
- Language: Hindi / English
- No.of Hours: 4 Weeks
- Batch Size: 4 – 5 Trainees / Batch
PPC Course Curriculum
- Fundamentals of Online Advertising
- Search psychology
- Campaign Planning & Execution
- Keyword research and match types
- Language targeting
- Display ads & network planning
- Campaign, & ad group management
- Planning Attractive Ad copies
- Budget & Bidding
- Quality Score
- Setting the audience
- Ad testing and extensions
- Campaign Analytics Leads Generation & Nurturing
- Advanced ad features
- Marketing Funnel
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Frequently Asked Questions
The full form of pay-per-click PPC marketing is a digital marketing strategy in which advertisers pay fees to search engines to run their ad campaigns. Each time their ads get clicked, the search engine charges a small amount from the advertiser’s bank account.
PPC marketing refers to the practise of running paid advertising campaigns where advertisers bid on keywords and pay when their ads are clicked by users. It is also known as paid search advertising. PPC Marketing is very crucial for businesses to drive targeted traffic to their websites and achieve specific marketing goals.
PPC (Pay-Per-Click) marketing course is designed to equip students with a range of skills needed to effectively plan, implement, and optimize paid advertising campaigns. Here are specific skills you gain from a PPC marketing course:
Keyword Research
Ad Copywriting
Campaign Planning and Strategy
Ad Creation and Design
Budget Management
Bid Management
Ad Positioning and Ad Extensions
A/B Testing
Conversion Tracking
Analytics and Reporting
Remarketing Strategies
Audience Targeting
Local PPC Advertising
Ad Compliance and Policies
Mobile Advertising
Industry Certifications
These skills collectively enable you to navigate the dynamic landscape of PPC marketing, helping you create, manage, and optimize campaigns that drive relevant traffic and achieve business objectives.
Aurafic Academy offers you PPC training in two ways. You can enrol yourself either in our short PPC course where you would get convenience of taking lecture through videos any time at any place without compromising with your current schedule or you can join our full time Advanced PPC course where you would get live lecture from our expert trainers and they will guide you step-by-step and tell you how to strategise ad campaigns and drive maximum results out of the limited budget.
Aurafic Academy offers you PPC training on several platforms: Google Ads, Bing Ads, Google Tag Manager, and tools used for campaign management and analytics.
At Aurafic Academy, the PPC marketing course offers advanced PPC strategies and optimisation techniques. Our PPC course is designed to provide in-depth knowledge of strategies and optimization techniques. Here are some advanced topics that are covered in our well-rounded PPC marketing course:
Remarketing and Retargeting
Advanced Keyword Strategies
Advanced Bid Management
Ad Scheduling and Dayparting
Ad Customizers
Advanced Ad Extensions
Landing Page Optimisation
Quality Score Management
Attribution Models
Advanced Analytics and Reporting
Multichannel Integration
Testing Strategies (Beyond A/B Testing)
Budget Allocation and Forecasting
Competitive Analysis
Ad Fraud Prevention
It is advisable that you review the curriculum or syllabus of our PPC marketing course before enrolling.
There are multiple advanced level techniques that you learn in the course. Additionally, we offer practical hands-on experience, case studies, and real-world projects to apply the advanced strategies and optimisation techniques in a practical context.
In India, the salary for PPC marketing jobs varies depending on factors such as the level of experience, job location, company size, industry, and job responsibilities. Here is a general overview of the salary ranges for different PPC marketing positions in India:
PPC Specialist/PPC Analyst: Entry-level positions typically have a salary range of ₹200,000 to ₹400,000 per year. With a few years of experience, the salary can increase to ₹400,000 to ₹800,000 or more.
PPC Manager: The salary for PPC managers in India typically ranges from ₹400,000 to ₹1,200,000 per year. However, salaries can vary significantly based on experience, company size, and location.
Digital Marketing Manager with PPC expertise: Digital marketing managers who specialise in PPC can earn higher salaries. The salary range for this role is typically ₹800,000 to ₹2,000,000 per year or more, depending on factors such as experience, company size, and location.
PPC Director/Head of PPC: As you progress to higher-level positions like PPC Director or Head of PPC, the salary range can be ₹1,200,000 to ₹3,000,000 per year or more. These positions are often found in larger organisations or digital marketing agencies.
It’s important to note that these salary ranges are approximate and can vary based on individual circumstances. Additionally, salaries may be influenced by factors such as the industry, company reputation, and the candidate’s skill set and expertise.
Yes, PPC marketing is definitely worth it for businesses and websites that want to increase their online visibility, attract paid traffic, and generate leads or sales. Here are some reasons why PPC marketing is worth the investment:
Immediate Visibility: PPC allows businesses to gain immediate visibility in search engine results pages (SERPs) or on other websites within the ad network. Unlike organic SEO efforts, which take time to yield results, PPC ads can be up and running quickly, driving traffic to your website or landing pages almost instantly.
Precise Targeting: PPC platforms offer advanced targeting options that allow you to reach a specific audience based on factors such as keywords, location, demographics, interests, and more. This precise targeting helps you focus your ad spend on the most relevant and potential customers, increasing the chances of conversions and maximizing your return on investment (ROI).
Control over Ad Spend: With PPC, you have control over your ad spend. You can set a daily or monthly budget and adjust it as needed. This flexibility allows you to allocate your budget strategically and scale your campaigns based on performance and business goals.
Measurable Results: PPC campaigns provide detailed performance metrics and insights, allowing you to measure the effectiveness of your ads. You can track metrics such as clicks, impressions, click-through rates (CTR), conversions, and ROI. This data helps you evaluate the success of your campaigns, make data-driven optimizations, and refine your strategies.
Flexibility and Testing: PPC platforms offer various ad formats and features, giving you the flexibility to test different ad variations, messaging, landing pages, and targeting options. This enables you to experiment, learn, and refine your campaigns to improve performance and drive better results.
Complements SEO Efforts: PPC and SEO can work together to enhance your overall digital marketing strategy. While SEO focuses on organic, long-term visibility, PPC provides immediate visibility. Combining both strategies allows you to capture a wider audience, dominate search engine real estate, and increase overall brand visibility.
However, it’s important to note that PPC marketing requires careful planning, research, and ongoing management to be successful. It’s crucial to optimize your campaigns, conduct keyword research, create compelling ad copy, and continuously monitor and optimize your campaigns to achieve the desired results.
Before investing in PPC marketing, it’s recommended to consider factors such as your business goals, target audience, competition, and available budget. Conducting thorough research and consulting with digital marketing professionals can help you determine if PPC marketing aligns with your objectives and if it’s the right strategy for your business.
Yes, we do provide 100% placement assistance after the course so that you can land a high-paying job and realise your dreams of becoming a marketer.
There are no specific requirements to be eligible for the PPC marketing course. Our course is open to individuals who want to excel in the field of PPC marketing. Here are some common eligibility criteria you have to meet:
- Basic Computer Skills: Since PPC marketing courses are typically offered online, having familiarity with internet and computer is must.
- Should have your own laptop with a good configuration so that you can practise all the concepts that will be taught during the training sessions.
- Candidate should be at least 12th pass
PPC (Pay-Per-Click) advertising can be used in various contexts and platforms to reach a targeted audience and drive traffic to a website or landing page. Here are some common areas where PPC is used:
Search Engine Advertising: PPC is widely used on search engines like Google, Bing, and Yahoo. Advertisers bid on keywords relevant to their business, and their ads are displayed on search engine results pages (SERPs) when users search for those keywords. This allows businesses to appear prominently in search results and attract potential customers.
Display Advertising: PPC can be used for display advertising, where ads are shown on websites within the ad network. Advertisers can choose specific websites or target audiences based on demographics, interests, or behaviour. Display advertising helps businesses increase brand visibility, reach a wider audience, and drive traffic to their websites.
Social Media Advertising: Major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube offer PPC advertising options. Advertisers can create targeted campaigns based on user demographics, interests, and behaviours, allowing businesses to reach their desired audience on social media platforms.
E-commerce Advertising: PPC is commonly used in e-commerce to promote products and drive sales. Platforms like Amazon, eBay, and shopify offer PPC advertising options where sellers can bid on keywords and have their products appear prominently in search results within the marketplace.
Mobile Advertising: With the increasing use of mobile devices, PPC is used in mobile advertising to reach users on smartphones and tablets. Advertisers can target specific mobile apps or websites to display their ads, allowing businesses to effectively reach mobile users.
Local Advertising: PPC can be used for local advertising, targeting users in specific geographical locations. This is particularly useful for businesses with physical stores or service-based companies operating in specific areas. Advertisers can ensure their ads are shown to users searching for products or services in their local vicinity.
PPC offers businesses the opportunity to reach their target audience, increase brand visibility, drive website traffic, and generate leads or sales. The flexibility, precise targeting options, and measurable results make PPC a valuable advertising channel for businesses across different industries and contexts.