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SEO Marketing Course

SEO Marketing Course

Premium SEO Marketing course is designed to train students on how to manage SEO for factors available on-site, and occur outside the website. It includes on-page, off-page, international, ecommerce and local seo. This course covers entire facets of SEO including keyword research, link building, page speed and analytics. This course enables you to rank website on the top spot of Google with right set of keywords, right content strategy and optimum website structure.

Key Features of SEO Course

  • Live industry-based projects
  • Learn popular tools such as Keywords Trends, Google Keyword Planner, WordPress, Google Analytics and Search Console
  • Gain detailed insights on performance of seo campaigns
  • Get holistic training on planning, structuring and marketing a website
  • Industry-specific curriculum

Learning Outcomes

  • Greater insights on proper structuring of website, and content
  • Skills in improving page loading speed
  • Expertise in On-page, Off-page and Technical SEO
  • Better understanding of data management and web analytics
  • Understanding of Google Search Console, and WordPress

Eligibility Criteria for the SEO Course

  • Course can be availed by Students, Entrepreneurs, and Professionals
  • One must need to have basic computer and Internet surfing skills
  • One must have academic qualifications of SSC (10th) at least.

Some of the Premium Tools Covered

  1. Keyword Planner
  2. SEMRush
  3. Ahrefs 
  4. MOZ Pro
  5. Yoast SEO
  6. Google & Bing Webmasters
  7. GTMetrix
  8. BuzzSumo

SEO Course Highlights

  • Skill Level:                 Basics + Advanced
  • Mode of Training:    Videos / Live Online Sessions
  • Language:                 Hindi / English
  • No.of Hours:             4 Weeks
  • Batch Size:                4 – 5 Trainees / Batch

SEO Course Curriculum

  1. Fundamentals of SEO Marketing
  2. Keyword Research & Analysis
  3. Competitive Research
  4. Types of SEO
  5. On-Page SEO
  6. Off-Page SEO
  7. Local SEO
  8. Page Speed Optimization
  9. Website Design & Architecture
  10. Tracking tag implementation
  11. Ecommerce SEO
  12. Google Algorithm Updates
  13. Web Data Analytics & Measurement
  14. Set up Google Search Console
  15. Content Marketing
  16. Technical SEO
  17. CMS like WordPress & C-Panel
  18. Hosting, DNS, & Servers
  19. Website Backup & Restore
  20. Third Party Tools
  21. Infographics & Logo Making
  22. SEO Quiz
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Frequently Asked Questions

The full form of SEO is Search Engine Optimisation. SEO marketing is a digital marketing strategy used to improve the website’s visibility and organic (non-paid) search engine rankings. It involves optimising various elements on a website and implementing strategies both on-site and off-site to increase its chances of appearing higher in search engine results pages (SERPs).

Aurafic Academy offers you SEO training in two ways. You can enrol yourself either in our short SEO course where you would get convenience of taking lecture through videos any time at any place without compromising with your current schedule or you can join our full time Advanced SEO course where you would get live lecture from our expert trainers and they will guide you step-by-step and tell you how to rank any website on the first page of search engine in the least time possible. 

In India, the salary for SEO marketing jobs can vary depending on factors such as the level of experience, job location, company size, industry, and job responsibilities. Here is a general overview of the salary ranges for different SEO marketing positions in India:

  1. SEO Specialist/SEO Analyst: Entry-level positions typically have a salary range of ₹200,000 to ₹400,000 per year. With a few years of experience, the salary can increase to ₹400,000 to ₹800,000 or more.

  2. SEO Manager: The salary for SEO managers in India typically ranges from ₹400,000 to ₹1,200,000 per year. However, salaries can vary significantly based on experience, company size, and location.

  3. SEO Director: As you progress to higher-level positions like SEO Director, the salary range can be ₹1,200,000 to ₹3,000,000 per year or more. These positions are usually found in larger organizations or digital marketing agencies.

It’s important to note that these salary ranges are approximate and can vary based on individual circumstances. Additionally, salaries may be influenced by factors such as the industry, company reputation, and the candidate’s skill set and expertise.

Yes, SEO marketing is definitely worth it for businesses and websites that want to increase their online visibility, attract organic traffic, and generate leads or sales. Here are some reasons why SEO marketing is worth the investment:

  1. Increased Organic Visibility: By optimizing your website for search engines, you can improve its rankings in search engine results pages (SERPs). Higher rankings mean increased visibility to potential customers who are actively searching for products or services related to your business. Organic search results also tend to receive more clicks and credibility compared to paid advertisements.

  2. Targeted Traffic: SEO marketing allows you to target specific keywords and optimize your website to match the search intent of your target audience. This means you can attract highly relevant traffic that is more likely to convert into customers or leads. SEO helps you reach people who are actively searching for what you offer, increasing the chances of generating valuable leads or sales.

  3. Long-Term Results: Unlike paid advertising, which stops generating traffic once you stop paying, SEO efforts can provide long-lasting results. While it takes time to see significant improvements in rankings, once you achieve a good position, you can continue to benefit from organic traffic without ongoing advertising costs.

  4. Cost-Effective: SEO marketing can be a cost-effective strategy compared to other forms of digital marketing, such as pay-per-click (PPC) advertising. While there may be upfront costs involved in implementing SEO techniques, the long-term benefits can outweigh the investment. Additionally, as organic traffic increases, the need for paid advertising may decrease, resulting in cost savings over time.

  5. Enhanced User Experience: SEO marketing often involves improving various aspects of a website, such as site speed, mobile-friendliness, and user-friendly navigation. These optimizations not only help search engines understand and rank your website better but also provide a better user experience for your visitors. A positive user experience can lead to higher engagement, increased conversions, and improved customer satisfaction.

  6. Competitive Advantage: In today’s digital landscape, competition is fierce. Implementing SEO strategies can help you stand out from your competitors and gain an edge. By appearing higher in search results, you increase your chances of being chosen over your competitors by potential customers.

While SEO marketing requires time, effort, and ongoing optimization, the benefits it can bring in terms of increased visibility, targeted traffic, and long-term results make it a worthwhile investment for businesses looking to succeed online. It is important to note that the effectiveness of SEO can vary based on factors such as industry competition, target keywords, and the quality of your optimization efforts.

 

As a responsible marketing academy and agency, we understand the importance of platforms such as Udemy and Coursera. And the good news is that we are associated with Udemy and have a detailed SEO course uploaded there for candidates like you who want to pursue SEO marketing courses from such online education platforms. Here is the link through which you can reach out to the course and enrol in it. Click Here.

Yes, we do provide 100% placement assistance after the course so that you can land a high-paying job and realise your dreams of becoming a marketer.

There are no specific requirements to be eligible for the SEO marketing course. Our course is open to individuals who want to excel in the field of SEO marketing. Here are some common eligibility criteria you have to meet:

  1. Basic Computer Skills: Since SEO marketing courses are typically offered online, having familiarity with internet and computer is must. 
  2. Should have your own laptop with a good configuration so that you can practise all the concepts that will be taught during the training sessions.
  3. Candidate should be at least 12th pass

SEO (Search Engine Optimization) is used in various contexts and industries to improve the visibility and rankings of websites in search engine results pages (SERPs). Here are some common areas where SEO is used:

  1. Websites: SEO is commonly applied to websites across different industries to attract organic traffic from search engines like Google, Bing, or Yahoo. By optimizing the website’s content, structure, and technical aspects, SEO aims to improve the website’s visibility in search engine results and increase organic (non-paid) traffic.

  2. E-commerce: E-commerce businesses heavily rely on SEO to drive traffic and increase sales. By optimizing product pages, category pages, and implementing effective keyword strategies, SEO helps e-commerce websites rank higher in search results and attract relevant potential customers.

  3. Content Marketing: SEO plays a crucial role in content marketing strategies. By optimizing content for target keywords and ensuring it is valuable, informative, and relevant, SEO helps content rank higher in search results, increasing its visibility and attracting organic traffic.

  4. Local SEO: Local businesses, such as brick-and-mortar stores or service-based companies operating in specific geographical areas, utilize local SEO strategies. This involves optimizing their website and online presence to appear in local search results when users search for products or services in their vicinity.

  5. Blogs and Online Publishing: Bloggers and online publishers use SEO techniques to improve the visibility of their content in search results. By optimizing blog posts, incorporating relevant keywords, and building backlinks, they aim to attract organic traffic and increase their readership.

  6. Digital Marketing Agencies: SEO is an integral part of digital marketing agencies’ services. These agencies help clients improve their online presence by implementing SEO strategies, conducting keyword research, optimizing websites, and managing SEO campaigns.

  7. Online Marketplaces: Online marketplaces, such as Amazon or eBay, employ SEO techniques to improve product visibility within their platforms. By optimizing product listings with relevant keywords, titles, and descriptions, sellers aim to rank higher in search results and attract more customers.

It’s important to note that SEO is a dynamic and evolving field, and its techniques and strategies are continuously adapting to changes in search engine algorithms and user behavior. Consequently, the application of SEO is not limited to the above examples but extends to any context where visibility and organic traffic from search engines are essential for success.

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